I come across the term “marketing” which is quite often perceived as only done by marketing department. What about all the managers in every organization or department can be referred to as marketers? and all marketers who think like managers of any organization, can they be referred as executives? A HR manager trying to sell his team by showing his targets for the quarter. A IT manager trying to sell his team by showing the opportunity cost for the period.
Marketing merely not only done by marketing department but that affects every aspect of customer experience. Marketing has often referred as in terms of satisfying customer needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before.
Some of the tasks that are quite relevant and which are essential for successful marketing or “management” includes developing marketing strategies and plans, identifying marketing insights, connecting with customers, building strong brands, shaping the market offerings, delivering and communicating value, and creating long-term growth. From a managerial point of view, marketing management is art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value.