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Varanasi Live

March 26th, 2014 No comments

It was last year end of February, when I & my family landed on the holy place of Varanasi. We planned this trip during this time due to climate being pleasant (neither too hot nor cold). Not really aware of Kumbha mela (which occurs every 12 years) in Allahabad and booked the tickets well in advance to visit the holy place. Varanasi or Banaras or Kashi city situated on the Bank of river Ganga. It is believed that one has to do immense karma in his life time to visit this holy place and I should say I am lucky  and had the privilege of visiting this place in my early 30’s.

It took nearly 45 minutes from the airport to the holy city. I’ve had heard lot about the city and its cleanliness (with humor) and was excited to see the city and I think I was correlating in my mind as we advanced into the city. On our way to the room (which was booked by our purohit), there were small and narrow streets with bad roads and stones pitching out giving a narrow way to walk across these streets. Garbage dumping is seen all across these streets and there isn’t any garbage dumping place in common. All the residents dump their garbage either right across the streets or at the neighbours bay. Although, Kashi being a historical place which is being visited by the lakhs of people or tourists across the world over hundreds and thousands of years, I see it is one of the completely neglected city. If we look at the demographics of the people visiting this place will be of senior citizen’s age. Nearly above 55 or 60 years, that is when people visit such holy places. With these narrow roads, and number of steps on the ghats one has to really imagine how the age old people will visit the place. I see there is no development of any kind in the city and city is completely deserted by the local MLAs or MPs. I wonder how age-old people managed to visit here and live here in olden times.

After Kashi Vishwanath Darshan, we initiated the conversation with our purohit, why doesn’t the government do anything to improve the roads or do any kind of development as this is 365 days tourist visiting holy places. My purohit politely said “We’ve been staying here since 5 generations and since then we’ve seen the city this way. Irrespective of any government, nobody is interested in developing the city but all have vested interests for their power” and everybody is happy due to lot of tourist attraction. Then I said, jokingly “May be you should try your luck to stand for the elections next time, you’ve been helping people whoever visits the place and seek your shelter for all the religious karya’s”. He just smiled at us and started giving us the directions of our next visit which had planned for Kumba Mela indicating for us “May be life goes on…”.

All eyes on the 2014 lok sabha elections especially when the battle is from Varanasi. When BJP for last 5 years didn’t do any development here, will Narendra Modi be able to do anything if he wins this seat here or will Arvind Kejriwal do something with his magic wand or somebody else? As we switch to any news channels reminds of the movie “Peepli Live”, I hope media doesn’t desert Varanasi soon after the show / elections. Whoever wins the seat or elections, since the eyeballs are on this holy place, will I see Varansi as a clean and developed city when I visit next time?

Categories: Experiences, Personal, Travel Tags:

Zero Moment of Truth

February 4th, 2012 No comments

The vacation of my first semester of MBA class  was over and was all set for the second semester to begin. We got the syllabi for our second semester from our course coordinator with all the new books and authors published which would be required as reference material for our second semester. I was quite reluctant in getting or buying the books at first instance without having seen it or experience it. May be at that moment I realized the human attitude towards the buying pattern has already evolved over a period of time. i.e. the basic principle of traditional path to purchase modeled as stimulus + Shelf + Experience is no more traditional and has evolved.

Stimulus is first you are aware of a product via advertisements or promotions or by identifying your need. Shelf is where you evaluate a product on store or practical by examining it off shelf. Experience is something you have experienced the product after buying it and evaluate post purchase whether it has met your expectations fulfilling your needs. Here the Shelf or evaluating a product refers to as “First Moment of Truth” and this moment was first discovered by P&G (Procter & Gamble) that leads to the mindset whether to purchase or not. The product experience post purchase whether it has fulfilled your promise is referred to as “Second Moment of Truth”.

I encountered many such practical situations day today when I am standing there and looking at many cell phones/Refrigerators/Televisions from varied brands and which one buy? First thing that strikes to my mind is grab my notebook or my smart phone and look at the review the consumers have posted for the particular model that I want to buy. Is it worth the value of the cost? or any other brand is providing better features or services with the same price? The best brands consistently win two moment of truths. First occurs at the store shelf where I decide which one to buy, either one brand or another. The second occurs at my home when I use the brand and I am satisfied / delighted or not?

Google’s Jim Lecinski comes up with new Study referred to as “Winning The Zero Moment of Truth”. It states there’s new critical moment of decision that happens before consumers get to the stores and their first impression is the final decision and will be made at that moment: Zero Moment of Truth. May be this happened to me and of course many of us when we see an advertisement in the TV and I liked the ad and before going to the store I would surely grab my notebook or smart phone to really know the review of the product. Finally, I bought my book having heard the review from my friends and I am satisfied too. I learnt, I decided at the Zero Moment of Truth. Winning the Zero Moment of Truth – ZMOT is really amazing study by Google and how social conversations really influenced new model of changing behavior among all consumers.

Categories: Experiences, Marketing Tags:

Impossible is nothing

December 14th, 2006 1 comment

Impossible is just a big word thrown around by small men who find it easier to live in the world they’ve been given than to explore the power they have to change it. Impossible is not a fact. It’s an opinion. Impossible is not a declaration. It’s a dare. Impossible is potential. Impossible is temporary. Impossible is nothing”.

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